Dr.B. Issac Johny
Associate Professor | Marketing & Behavioral Science
Email:issacjohny@gsb.co.in
Phone:04362-221102
Issac Johny is an Associate Professor of Marketing Management and General Management at GSB. A seasoned Techno-commercial Executive who have worked with You Telecom, Reliance Communication and Indium Software having 3 years of Industrial Experience and 5.5 years of Teaching, Training and Placement Experience in Dhanalakshmi Srinivasan Groups, Perambalur. In You Telecom and Reliance he has worked as Sales Executive, selling broadband Connections, WiMax products and Security Solutions in B2C and B2B models. In Indium he worked as Business Development Executive selling solutions and testing tools to corporate clients including Airvana, Yos Technologies and EMacMillan etc. As an Idealist Personality by nature his main interest lies in Personal Branding and Counseling.
Issac did his Ph.D in Department of Management Studies, National Institute of Technology, Tiruchirappalli. He did his MBA in Karunya Institute of Technology, Coimbatore with Marketing and General Management specializations. He also holds a Postgraduate degree in Psychology and completed Under Graduation (BE -EEE) from Karunya. He has cleared both National Eligibility Test (NET) and State Level Eligibility Test (SET) for Assistant Professor.
Conferences
- Presented a paper in a National Conference held at Periyar Maniyammai University
- Presented a Paper in a International Conference held at Bharathidasan Institute of Management, Trichy
- Presented a Paper in a International Conference held at Great Lakes School of Management
Workshop / FDP
- Attended a one week FDP on Entrepreneuship Development in VIT Univeristy.
- Attended a One Week Work Shop on Theory Building for Hypothesis Specification in IIM Kozhikode
- Attended a One Week Workshop on Pedagogical Tools and Techniques in National Institute of Technology, Tiruchirappalli
- Attended a Three Day Workshop on Data Analysis in Anna University, Chennai
Subjects Handled
- Services Marketing
- Total Quality Management
- Software Project and Quality Management
- Enterprise Resource Planning
Research Areas
- Role of Emotion in Marketing
- Autobiographical Memory Experience in Post Consumption Evaluations