Dr. R. V. Suresh

Dr. R. V. Suresh

Associate Professor | Marketing

Email:sureshivara@gsb.co.in

Phone:04362-221102

Dr. R.V. Suresh is an Associate Professor of Marketing at GSB, is results-oriented Educationist and Academic Advisor with comprehensive experience across academia, research and corporate spreading over two decades in various institutes of repute. His expertise is witnessed in articulating Marketing & HR concepts in understandable manner for accommodating various learning styles. Apart from Patent Publications and Grants of both national and international to his credit, he has published articles in journals, contributed chapters in four books and authored three books – adoring his research profile. Furthermore, he has left his foot-steps as an Editorial Board Member for national and international Book Publishers. His knowledge has been disseminated as Resource Person in various institutions. He was recipient of “Faculty of Academic Excellence Award” in ICSSR sponsored International Conference in 2022 by Vivekananda College of Arts and Science (Women), Thiruchengode. He had exhibited sound administrative skill by holding various positions Viz. President – IIC, Coordinator – IPR Cell, Advisor – Planning & Evaluation committee, Centre for Research and Member in Board of Studies. He is a recognised guide for research and appointed as External Member in Doctoral Committee at Bharathiyar University, Coimbatore. Currently he is working on undertaking Consultancy Services and funded projects.

Research articles Publication

  • “Impact of Supply Chain Management Components on the Organizational Performance of Manufacturing Enterprises” Journal of Data Acquisition and Processing, Vol. 38, Issue 2, Pages : 4501 – 4512, May 2023, ISSN 1004 – 9037 URL : https://sjcjycl.cn/ DOI: 10.5281/zenodo.777491 (SCOPUS – Q4)
  • “Empirical Analysis of Buying Behaviour of Confectionary Products in Coimbatore Town” Journal of Management & Entrepreneurship, Vol. 16, No.1 (VIII), Pages 82 – 87, Jan. to March 2022, ISSN 2229 – 5348. (UGC Care Group 1 Journal)
  • “The role and Performance of Export of Coffee from Indian Instability and Development Perspectives” Central European Management Journal, Vol. 30, Issue 3, Pages : 1484 – 1488, 2022, ISSN : 2336 – 2693, E-ISSN : 2336 – 48903 URL : https://journals.kozminski.cems-j.com/index.php/pl_cemj/article/view/1484.html (ABDC Journal)
  • “Marketing Practices of Milk and Milk Products by Thanjavur Co-operative Milk Producers’ Union, Thanjavur” Journal of the Asiatic Society of Mumbai, Vol. XCV, No.17, Page : 51 – 56, 2022 (UGC Care Group 1 Journal)
  • “The Role and Performance of Export of Coffee From Indian Instability And Development Perspectives” Central European Management Journal, Vol. 30 Iss. 3, Pages : 1484 – 1488, 2022
  • “Consumer Satisfaction towards E-Commerce and Online Shopping” World Journal of Management and Economics, Vol. 15, Issue 04, Pages : 10 – 15, 2022, 1819 – 8643, E-ISSN: 1998 – 1392, URL : https://wesro.org/volume-15-issue-04 (ABDC Journal)
  • “Consumption Pattern of Milk among Urban Dwellers with respect to Coimbatore City” Shodha Samhita : Journal of Fundamental & Comparative Research, Vol. VIII, No. 1(XVIII) Page : 19 – 26 , 2022 (UGC Care Group 1 Journal)
  • “Customer Satisfaction Towards Dealers’ After-sales Service of Two-wheelers in Coimbatore Town” Journal of Education : Rebindra Bharati, Vol. XXIV, No. 1 (XIV), Pages : 179 – 183, 2022

Chapter Contributions

  • “Competency Assessment Tools : 360 Performance Appraisal System and Issues faced by Employees” Competency Mapping : A tool in Monitoring Employee Performance, MTC Global –Bangalore, Pages 15 to 23, December 2021, ISBN 978 –93 –5578 –597 – 8.
  • “Tourism Marketing in an Era of Paradigm Shift” A Paradigm Shift in Marketing : Creating Value for a more Sustainable Future, Princeton Press, Overland Park, Kansas, USA, March 2022 Pages 25 to 33, 978 – 920 – 5 – 20216
  • “Stress Management Among Women Employees in IT Sector “ The Handbook of Emerging Trends in Business Management, Bonfring, Coimbatore, February 2022, Pages 10 to 19, ISBN 978 – 93 – 92537 – 22 – 6
  • “A Study on Factors Influencing Consumer Preference Towards Organic Food Products” Multidisciplinary Studies : Prospects and Problems in Modern Era, Princeton Press, Overland Park, Kansas, USA, July 2022, Pages 1 – 7, ISBN 978 – 920 – 5 – 20223 – 5

Editorial Board Member

  • A Paradigm Shift in Marketing : Creating Value for a more Sustainable Future, Princeton Press, Overland Park, Kansas, USA, March 2022, ISBN 978 – 920 – 5 – 20216 – 7
  • Emerging Innovations in Social Science, International Weser Book Publication, Germany, July 2022, ISBN 978 – 3 – 96492 – 398 – 1
  • Multidisciplinary Research Trends, Volume – 2, Red Shine Publication, India, Sweden, UK, August 2022, ISBN 978 – 93 – 94727 – 82 – 3, DOI – 10.25215/9394727825
  • Problems and Prospects of Agriculture, Lambert Academic Publishing, Germany, January 2023, ISBN 978 – 620 – 5 – 52786 – 3 (Associate Editor)

Books Authored

  • Entrepreneurship Development, Flying Hands Publications, Bengaluru, April 2022, 160 Pages, ISBN 978 – 81 – 954999 – 1 – 5
  • Service Marketing, Scientific International Publishers, Thiruvarur, 2022, ISBN 978 – 93 – 5625 – 421 – 3
  • A Paradigm Shift in Marketing : Creating Value for a more Sustainable Future, Princeton Press, Overland Park, Kansas, USA, March 2022, 272 Pages , ISBN 978 – 920 – 5 – 20216 – 7