Gnanam School of Business conducted a one-day workshop titled “Brand Code” on 2nd May 2025 at the GSB Auditorium, featuring Mr. Robert, a Brand Consultant from Chennai. The workshop, held from 2 PM to 9 PM, focused on the fundamentals of branding, emotional brand connections, and personal branding. It included interactive activities, real-time case studies, and a Q&A session. Participants gained valuable insights into brand strategy and identity, making it a highly engaging and informative session.

OBJECTIVE:

The workshop aimed to introduce students and participants to the intricacies of building, decoding, and managing a brand in today’s competitive market. It emphasized the psychological and strategic aspects of brand positioning, value creation, and consumer behavior.

OUTCOME:

• Participants gained clarity on the psychological aspects of branding.
• Students learned practical techniques to apply branding concepts in business and personal contexts.
• The workshop sparked interest in brand management as a career path among attendees.

CONCLUSION:

             In conclusion, the “Brand Code” workshop proved to be an enriching and insightful experience, equipping participants with practical knowledge and a deeper understanding of branding principles. The engaging sessions and real-world applications shared by Mr. Robert not only enhanced the students’ academic learning but also inspired them to think strategically about brand creation and personal branding. The workshop successfully met its objectives and left a lasting impact on all attendees.