The Gnanam School of Business conducted an insightful orientation session titled “Orientation on BSmart” on 8th April 2025. The event was organized as part of GSB’s ongoing commitment to enhancing academic excellence and industry interface.

Highlights:

· Keynote Address by the Chief Guest: Shri. S. Jayaram, an esteemed professional in the field of market development from Business Standard, addressed the gathering. He elaborated on the importance of market awareness, digital literacy, and media engagement for management students in today’s competitive landscape.

· Student Engagement: The session was highly interactive, with students actively participating in discussions on media trends, economic updates, and how platforms like Business Standard’s BSmart initiative can enrich their learning experience.

· Institutional Excellence: This orientation was part of GSB’s celebration of 15 Years of Excellence in Business Education, reaffirming the institution’s vision of imparting wisdom in business.

Outcome:

The event successfully oriented students on the BSmart platform and its significance in professional and academic growth. It also strengthened the academic-industry collaboration between GSB and Business Standard.