Gnanam School of Business has organized a seminar on “Lead To Win The
Emerging Market” which was lectured by Dr.R. Srinivasan Iyangar.
He commenced session with “what is Management?”. He taught that
management refers to Process. After that, he moved onto strategy which means
having limited resource, how can we compete others with that?. He gave lot of
real time examples and also played videos relevant to persistence. By which, we
could easily understand strategies that can be applied in the business.
Then he explained the concept VRIN (Valuable, Rare, Imitable, Not
substitutable) in an understandable way. Further, he explained names of the brand,
how it has come, such as chik, jio. We discussed about strategies which are used by
Patanjali. He conducted a brainstorm activity regarding effective vs efficiency to
make us interactive.
Through the seminar we learned about strategic management how it’s being
used in current business trends. We gained valuable insights from this session. Such
an interactive session we contributed as much as possible. Throughout the seminar
we were engaged with content which he taught. He gave some hangouts. It assists
us to learn more about strategic management