Why Choose Marketing?

Marketing is the backbone of every successful business. It’s the heart and soul of how companies connect with their customers, build brand recognition, and drive revenue. Whether you dream of becoming a marketing manager, a brand strategist, a digital marketing expert, or an entrepreneur, a specialization in marketing will equip you with the essential tools to thrive in today’s competitive business landscape.

The Marketing Specialization: 

At GSB, our Marketing Specialization is designed to provide you with a well-rounded and comprehensive education in all aspects of marketing. Here’s a brief overview of what you can expect when you choose to specialize in marketing with us:

  1. Core Marketing Concepts: You’ll delve deep into the fundamentals of marketing, understanding consumer behavior, market research, and strategic planning. This strong foundation will be pivotal in your marketing career.
  2. Digital Marketing: In the digital age, online presence is crucial. You’ll learn how to create and implement digital marketing strategies, covering areas such as SEO, social media marketing, email marketing, and paid advertising.
  3. Brand Management: Building a strong brand is essential for long-term success. Our specialization teaches you how to create, manage, and protect brands, including topics like brand strategy and brand equity.
  4. Marketing Analytics: Data is the lifeblood of modern marketing. You’ll master the art of analyzing data to make informed marketing decisions, track campaign effectiveness, and optimize strategies.
  5. Marketing Communication: Learn the art of persuasive communication and how to craft compelling messages through various media channels. You’ll also explore public relations and crisis management.
  6. International Marketing: As businesses expand globally, international marketing knowledge is invaluable. This specialization covers global marketing strategies, cultural nuances, and market entry tactics.

Faculty and Industry Experts:

Our faculty comprises seasoned marketing professionals who bring their real-world experience into the classroom. They are dedicated to helping you learn and thrive. Additionally, you’ll have the opportunity to learn from industry experts through guest lectures, workshops, and networking events.

Hands-On Learning:

We believe in learning by doing. You’ll work on real-world marketing projects, conduct market research, create marketing plans, and run digital marketing campaigns. This practical experience will set you apart in the job market.

Career Opportunities: 

A specialization in marketing opens the doors to a wide range of exciting career opportunities, including:

  • Marketing Manager
  • Brand Strategist
  • Digital Marketing Specialist
  • Market Research Analyst
  • Advertising Account Executive
  • Public Relations Manager
  • Sales and Marketing Consultant

Where Our Graduates Work:

Our Marketing graduates have achieved remarkable success in the industry, making significant contributions to their respective organizations: 

  • ITC
  • CocaCola
  • Pidilite
  • DMart
  • Reliance Trends
  • Nippon Paints
  • Berger Paints
  • Prestige