Mr S.Saravanan

Mr S.Saravanan

Assistant Professor | Marketing & Strategy

 

Email:saravanan.s@gsb.co.in

Phone:04362-221102

Saravana . S is an Assistant Professor of Marketing and operations Management at GSB. He has more than 8 years of experience in teaching at various Engineering colleges in Tamilnadu. He has completed his BBA with University rank from APSA College of Arts and Science, Thiruppattur, M.K.University Madurai, Tamil Nadu, MBA with Rank Holder and M.Phil from Alagappa University, Karaikudi, Tamil Nadu. He is pursuing Ph.D in Marketing from Alagappa Institute of Management, Alagappa University, Karaikudi, TN. He has participated in a number of workshops, conferences and seminars and has to his credit research publications in national and international journals.

Awards and Distinctions

  • Rank Holder, Marketing Area : (M.B.A 2003) First Class
  • University 7th rank holder : (B.B.A 2001) First Class
  • UGC – NET/JRF: Award of University Grants Commission (UGC) National Eligibility Test (NET) and Junior Research Fellowship (JRF) qualified in December, 2010. (UGC Ref. No. 1678).

Conference/Seminar Presentations

  • Participated in the National Seminar titled on “Entrepreneurship Teaching through Experience Sharing and Case Studies”, conducted by the Department of Management Studies, Rajalakshmi Engineering College, Chennai – 602 105 in association with the Society of Entrepreneurship Educators on July 25 – 37, 2005.
  • Presented a paper titled “A Study on Mush-room growth of Two Year Management Programme and its Impact on Quality of Management Education in Tamilnadu” at the Fourth AIMS International Conference on Management organized at Indian Institute of Management, Indore during December 28-31, 2006. (Later, it was registered as a Working Paper No.2007-02-01, February, 2007, Indian Institute of Management, Ahmedabad).
  • Presented a paper titled “An Analytical Study of Creating Sustainable Livelihood Opportunities in Farm-allied Business and on Micro-credit Inclusion in India – A Sample Study on Diversification of Dairy Products in Chaksu Block, Rajasthan” at the Second Annual Conference on Public Policy and Management, Center for Public Policy, IIM Bangalore, April 12-14, 2007.
  • Presented a paper on “New Generation Co-operatives: Success Stories in Creating Rural Livelihood Opportunities”, in the National Seminar on Role of Cooperatives in Agricultural Development,
  • Presented a paper titled “Trends in Customer Value Enhancement – Review of Literary Content” at the one day National Level Conference on Innovative Management Practices and Business Excellence organized by M.I.E.T. Engineering College, Gundur, Trichy-Pudukkottai Road, Tiruchirapalli – 620007 , held on 17th October, 2012.
  • Presented a paper titled “Reviewing the Contribution of Small and Medium Enterprises (SME’s) in Serving the Bottom of the Pyramid (BOP) Market: Synthesis of Evidence” at the one day National Level Conference on Innovative Management Practices and Business Excellence organized by M.I.E.T. Engineering College, Gundur, Trichy-Pudukkottai Road, Tiruchirapalli – 620007 , held on 17th October, 2012.
  • Presented a paper titled “Global Scenario of Rural banking: Synthesis of Indian Rural Banking Experience”, in the International 3-in-1 Conclave A GEM IN GLIMPSE, Assertive Global Economic Management Imperatively Needs Global Leadership, Investment, Markets, Peace, Stimulus & Engagement, organized by Faculty of Management, Alagappa University, Karaikudi – 630 003, held during December 20, 21 & 22, 2013.
  • Presented a paper titled “A Case Study on Customer Value Dynamics in Marketing Saint Gobain’s Fiber Glass Insect Screen”, at the Two day International Seminar on Building Management Model for Sustainable Growth – Challenges and Opportunities organized by Vivekananda Institute of Information and Management Studies, Tiruchengode – 637205 held on April 12 – 13, 2013.
  • Presented a paper titled “Resistance to Use Internet banking Services among Professional in Karaikudi”, in the AICTE sponsored International Conference on Economics, Business, Finance, Human Resource & Technology for Sustainable Development (IEBFHT’13) organized by Sri Sai Ram Institute of Management Studies, Chennai, held during December 20th & 21, 2013.
  • Presented a paper titled “Consumer Rights in Indian Banking” in UGC sponsored Two-Day National Conference on “Human Rights Duties Education” organized by the Department of Corporate Secretaryship, Alagappa University, Karaikudi – 630 003 held during February 25 – 26, 2014.
  • Presented a paper titled “ Customer Segmentation – Shifting Targets: Amalgamation of Customer Value into Social Marketing Strategy” in the Two Day National Seminar CHANGE ’14, Social Marketing: Role of Academics, Government, Public Sector and NGO organized by the School of Business Management and Legal Studies, University of Kerala, Thirvananthapuram – 695581, Kerala, held during March 14-15, 2014.
  • Presented a Paper titled on “Inclusive Growth for Sustainable Development – Role of Indian Banks” in the International Conference on Entrepreneurial perspectives and Emergence (ICEPE’14) organized by entrepreneurship & Skill Development Centre and Alagappa Institute of Management, Alagappa University, Karaikudi on 7th and 8th August, 2014.
  • Presented a paper titled “Postal Bank of India – Will the new route to Achieve Financial Inclusion Work?” in the UGC Sponsored National Seminar on ‘Challenges and Prospects of Indian Economy” from 22nd to 23rd, January, 2015 organized by the Research Department of Economics, Arumugam Pillai Seethai Ammal College, Tiruppattur – 630211 in collaboration with District Industries Centre, Sivaganga. The paper has been awarded as the Best Paper in the Conference.
  • Presented a paper entitled “Meeting out Capital Adequacy Norms by Indian Banks: Trends and Challenges”, in the International Conference on “MAKE IN INDIA – THE ROAD AHEAD” held in Feb27-28, 2015.
  • Presented a Paper titled “Mobile Wallets – Channel to Bloom” in the National Level Conference on Recent Trends in Management Research held on 19th February – 2016 at Alagappa University, Karaikudi.
  • Presented a Paper titled “Competency Gaps in B-Schools in Tamilnadu Using Importance Performing Analysis in the National Level Conference on Recent Trends in Management Research held on 19th February – 2016 at Alagappa University, Karaikudi.
  • Presented a Paper titled “Mobile Wallets – Channel to Bloom” in the National Level Conference on Recent Trends in Management Research held on 19th February – 2016 at Alagappa University, Karaikudi.
  • Presented a Paper titled “MPresented a Paper Titled on “Retail bank Transformation in India – Inclusion through Innovation” in the International Conference on Global Growth: Gears & Glows held on 02nd – 04th February, 2017 by the Faculty of Management, Alagappa University, Karaikudi – 4.obile Wallets – Channel to Bloom” in the National Level Conference on Recent Trends in Management Research held on 19th February – 2016 at Alagappa University, Karaikudi.
  • Presented a paper titled “Opportunities and Challenges of Internet Banking as an Effective Marketing Channel to Enhance Customer Value: Indian Experience”, at One Day National Conference on Contemporary management organized by Department of Management Studies, Mohamed Sathak Engineering College, Kilakarai – 623 806 held on April 20, 2013.

Workshops undergone:

  • Participated in the Five Day National Level Workshop on “Case Writing and Methods of Teaching” organized by Indian Institute of Management, Ahmedabad, from 30th January, 2006 to 03rd February, 2006.
  • Participated in the One Day National Level Workshop on “Research Proposal Writing” organized by Indian Institute of Management, Ahmedabad on 18th September, 2007.
  • Participated in the Two Day UGC Sponsored National Level Workshop on “Publishing Research Articles in Business Management” organized by Department of Commerce and Financial Studies from 03rd November, 2012 to 4th November, 2012.
  • Participated in the ICSSR sponsored 10 Day “Research Methodology Course (RMC) to Enhance Conceptual, Analytical and Presentation Skills” organized by Department of International Business and Commerce, Faculty of Management, Alagappa University, Karaikudi – 630003 from 5th June, 2013 to 15th June, 2013. (Got the Actively participated scholar in the Course and received special prize from the Dean Research – Alagappa University).
  • Participated in the Two Day International Workshop on “Enhancing the Quality of Social Science Research (IWSSR – 2014) organized by Department of Women’s Studies, Alagappa University, from 24th and 25th February, 2014.
  • Participated I the Certification of Security Market Examination conducted by BSE Institute Limited, Mumbai. Also, successfully completed the certification on Securities Markets Examination conducted on 19th February 2013 by BSE Institute Limited.
  • Participated in the One Day “User Awareness Programme on Accessing of Electronic Resources under UGC-INFONET Digital Library Consortium “held on 25th July, 2014 under the auspices of Central Library of Alagappa University.
  • Participated the ‘Short-Term Course on Web Designing, Image Editing & Office Automation Skills” organized by the Entrepreneurship-cum-Skill Development Centre, Alagappa University during 05.2014 to 16.05.2014.

Recent Publications

  • S., and Senthil. M., (2013). “A Case Study on Customer Value Dynamics in Marketing Saint Gobain Fiber Glass Insect Screen”, New Vistas in Business Research, June, 2013.(ISBN: 978-93-80686-42-4)
  • S., (2013), “Trends in Customer Value Enhancement - Review of Literary Content”, New Vistas in Business Research, June, 2013. (ISBN 978-93-80686-42-4)
  • S., and Senthil. M., (2014), “Customer Segmentation – Shifting Targets: Amalgamation of Customer Value into Social Marketing Strategy”, Management Innovator, Vol.7, No.1, January. (ISSN: 0974 – 6749).
  • S., (2013), “Resistance to Use Internet Banking Services among Professional in Karaikudi”, Annamalai Journal of Management – Journal of Virtue, Vol.6, Special Issue 1, November. (ISSN: 0974 – 040 & Impact Factor 0.277)
  • S., and Senthil. M., (2015), “Latent Potential and Impediments of Mobile Banking”, Indian Journal of Applied Research, Volume 5, Issue 4, April, Pp. 360-364. (ISSN – 2249-555X - Impact Factor 3.919)
  • Saravanan S., & Senthil M., (2014), “Inclusive Growth for Sustainable Development – Role of Indian Banks” Entrepreneurial Perspectives and Emergence, Volume I, Pp.278-85.
  • S., and Senthil. M., (2013). “A Case Study on Customer Value Dynamics in Marketing Saint Gobain Fiber Glass Insect Screen”, New Vistas in Business Research, June, 2013.(ISBN: 978-93-80686-42-4)
  • S., and Senthil. M., (2013). “A Case Study on Customer Value Dynamics in Marketing Saint Gobain Fiber Glass Insect Screen”, New Vistas in Business Research, June, 2013.(ISBN: 978-93-80686-42-4)
  • S., and Senthil. M., (2013). “A Case Study on Customer Value Dynamics in Marketing Saint Gobain Fiber Glass Insect Screen”, New Vistas in Business Research, June, 2013.(ISBN: 978-93-80686-42-4)
  • S., and Senthil. M., (2013). “A Case Study on Customer Value Dynamics in Marketing Saint Gobain Fiber Glass Insect Screen”, New Vistas in Business Research, June, 2013.(ISBN: 978-93-80686-42-4)
  • S., & Senthil. M., (2015), “Postal Bank of India: Will the new route to achieve financial inclusion work?”National Seminar on Challenges and Prospects of Indian Economy, January.