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Admission Assistant
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Admission Assistant

Dr. S. Kanimozhi

Dr. S. Kanimozhi

Associate Professor | Marketing

Email: kanimozhi@gsb.co.in

Phone:04362-221102

Dr. S. Kanimozhi is a passionate academician and industry-aligned educator with over two decades of experience spanning higher education and corporate roles in HR, Customer Service Delivery, Franchising, and BPO operations. She holds a Ph.D. in Management from Bharathidasan Institute of Management (BIM), Trichy, with a specialization in Technology Marketing, and is a Certified Behavioral Mentoring Analyst.

Known for her dynamic and student-centric approach, Dr. Kanimozhi has successfully blended academic rigor with practical insights. She has published 17 research papers in reputed journals, contributed to conference proceedings and book chapters, and actively serves as a peer reviewer. Her areas of academic and research interest include technology adoption, consumer behavior, service innovation, and quality enhancement in higher education.

She has held various leadership roles both in academics and industry, and is a proud recipient of multiple awards for excellence in teaching and student mentoring. Dr. Kanimozhi believes in empowering students not just with knowledge, but with values, confidence, and the ability to lead with purpose in a dynamic business world.

Research articles Publication

  • Subikshaa, M., & Kanimozhi, S. (2025). The impact of subscription-based business models on consumer loyalty in e-commerce & retail (Amazon Prime, Flipkart Plus). International Journal of Technology & Emerging Research, 1(1), 70–74.
  • Kanimozhi, S. et al. (2025). An empirical study on factors influencing consumer loyalty towards e-commerce. Journal of Informatics Education and Research, 5(1), 216–225. ABDC C-category Journal
  • Parveen, T. M., & Kanimozhi, S. (2024). A study on WhatsApp business tools: Perspective of business users. International Journal of Advance and Applied Research, 5(8), 117–120.
  • Kanimozhi, S. & Hariharan, P. (2023). A study on the customer preference and purchase decision of refined oil and cold-pressed oil among households in India. Asian Journal of Management, 14(1), 1–9.
  • Kanimozhi, S., & Selvarani, A. (2019). A study on organization citizenship behaviour in Tulya Food Products Pvt Ltd, Siruvachur, Trichy. Journal of Composition Theory, 12(9), 1366–1374. UGC listed Journal
  • Sundar, S., & Kanimozhi, S. (2018). Intention to adopt 4G mobile services in India: An investigation of the moderating effect of gender through the decomposed theory of planned behaviour. International Journal of Business and Management Invention, 7(2), 1–9.
  • Kanimozhi, S. (2017). An empirical study to examine intention to adopt smartphones using technology acceptance models (TAM). International Journal of Information Technology and Computer Sciences.
  • Kanimozhi, S. (2014). Women entrepreneurs in India: Present challenges and future prospects. International Journal of Research Instinct, 1(1), 140–146.
  • Kanimozhi, S., et al. (2022). Contemporary relevance of electronic shopping: A paradigm shift among consumers with reference to buying behaviour. NeuroQuantology, 20(8), 4864–4877. Scopus-indexed Journal
  • Kanimozhi, S., et al. (2020). The influence of ‘pester power’ on family buying behaviour. Alochana Chakra Journal, 9(6), 1939–1949. UGC listed Journal
  • Kanimozhi, S., et al. (2020). Attitude of college teachers towards ICT adoption during the Covid-19 lockdown period. Infokara Research, 9(5), 398–405. UGC listed Journal
  • Kanimozhi, S., & Selvarani, A. (2019). Application of the decomposed theory of planned behaviour in technology adoption: A review. International Journal of Research and Analytical Reviews, 6(2), 735–739. UGC listed Journal
  • Sundar, S., & Kanimozhi, S. (2018). Understanding the intention to adopt 4G mobile services in India using DTPB: A PLS-SEM approach. International Journal of Research in Advent Technology, 6(7), 1689–1695. UGC listed Journal
  • Kanimozhi, S., & Sundar, S. (2017). Adoption of 4G mobile services in India: An explanation through decomposed theory of planned behaviour. Journal of Emerging Technologies and Innovative Research, 4(11). UGC listed Journal
  • Kanimozhi, S. (2016). The impact of WhatsApp usage on academic performance among undergraduate business administration students in Trichy. Primax International Journal of Commerce and Management Research, 49–52.
  • Kanimozhi, S. (2014). A study on the effects of customer service strategies on customer retention in the telecom industry: A case of Aircel Limited. International Journal of Research Instinct, 1(1), 134–139.

BOOK CHAPTER PUBLICATIONS

  • Kanimozhi, S. (2025). Enhancing online product recommendations through AI-based insights. In Enhancing Online Product Recommendations through AI-Based Insights. IGI Global Scopus-Indexed Book Chapter.
  • Kanimozhi, S. et al. (2024). Strategic management in turbulent times: Lessons from successful companies. In Multidisciplinary Research in Management and Technology. Pp. 67-75. Weser Books, Germany. International Edited Volume - Book Chapter
  • Kanimozhi, S. (2022). Intention to adopt UPI mode of payment by unorganised retailers in Trichy city. In Emerging Trends and Innovations in Business, Commerce and Management for Sustainable Entrepreneurship, pp. 339-345. Book Chapter
  • Kanimozhi, S. (2013). Measurement of service quality dimensions in telecom industry: A case study of Aircel in Trichy zone. In Marketing Strategies for the 21st Century. Book Chapter

PEER REVIEWER & EDITORIAL BOARD MEMBER

  • Reviewed the book chapter published in the book Contemporary Research in Business, Management and Economics on 23.05.2024, authorized by BP International (Certificate No.: BPI/PR/Cert/6978E/DRS).
  • Reviewer of Asian Journal of Economics, Business and Accounting, Asian Journal of Agricultural Extension, Economics & Sociology, Journal of Energy Research and Reviews and GSB Insight: Journal of Business and Research.
  • Co-Editor of the Edited Book Volume - Emerging Trends and Advances in Multidisciplinary Research and Innovation.
  • Editorial Board Member in GSB Insight: Journal of Business and Research

PATENTS REGISTERED

  • Registered an Indian Patent for the invention titled “Adaptive E-Learning System for Leadership and Organizational Behavior Training” (2025).