The Gnanam School of Business (GSB), Thanjavur, successfully organized a one-day workshop on “Web & Search Analytics” on November 1, 2025.
The workshop was delivered by Mr. Manoj Jeevagan, Chief Executive Officer, Jobbycart Technologies, Trichy, who served as the Chief Guest and Resource Person. Renowned for his experience in digital solutions and technology-driven business models, Mr. Jeevagan and the trainer Mr. Deen engaged students through a series of practical demonstrations and interactive sessions.
During the workshop, participants explored essential concepts including web analytics frameworks, search engine behaviour, keyword analysis, performance tracking tools, and data-driven decision-making for digital marketing. The hands-on activities helped students gain clarity on real-time analytics, industry expectations, and emerging trends in the digital ecosystem.
A significant highlight of the event was the signing of a Memorandum of Understanding (MoU) between Gnanam School of Business and Jobbycart Technologies.
This strategic partnership aims to facilitate student internships and live digital projects, support skill development in data analytics and technology applications, encourage industry–academia collaboration through workshops, expert talks, and knowledge-sharing forums and strengthen career-oriented training and employability enhancement initiatives. The MoU reinforces GSB’s commitment to creating impactful learning bridges between the corporate world and academia.
The event concluded with a formal vote of thanks, expressing gratitude to Mr. Manoj Jeevagan for his contribution and partnership. GSB continues to uphold its mission of offering value-driven, contemporary, and industry-aligned learning experiences for its students.
Mr. Jones, II MBA student welcomed the gathering. Dr. Moovendhan, Academic Dean felicitated the gathering. Ms. Thamayanthi Viswaja, II MBA student delivered the vote of thanks. Dr. S. Kanimozhi, Associate Professor, organised the event.