{"id":13022,"date":"2024-02-26T11:45:08","date_gmt":"2024-02-26T11:45:08","guid":{"rendered":"https:\/\/gsb.ac.in\/new\/?page_id=13022"},"modified":"2025-08-26T17:33:16","modified_gmt":"2025-08-26T12:03:16","slug":"dr-s-kanimozhi","status":"publish","type":"page","link":"https:\/\/gsb.ac.in\/home2\/dr-s-kanimozhi\/","title":{"rendered":"Dr. S. Kanimozhi"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13022\" class=\"elementor elementor-13022\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ea0d2e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ea0d2e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc4eb9d\" data-id=\"cc4eb9d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b9ff8ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9ff8ed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-60117a2\" data-id=\"60117a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-898508a elementor-widget elementor-widget-image\" data-id=\"898508a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1066\" height=\"1600\" src=\"https:\/\/gsb.ac.in\/home2\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-17-at-15.01.34_ce71eafc.jpg\" class=\"attachment-full size-full wp-image-17300\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9d7f58e\" data-id=\"9d7f58e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1d93be elementor-widget elementor-widget-heading\" data-id=\"e1d93be\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h1 style=\"margin-top: 0px; margin-bottom: 0px; padding: 0px 0px 10px; border: 0px; outline: 0px; font-size: 30px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: rgb(51, 51, 51); line-height: 1em; font-family: Inter, sans-serif; white-space-collapse: collapse;\">Dr. S. Kanimozhi<\/h1><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6fd9f5 elementor-widget elementor-widget-heading\" data-id=\"d6fd9f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Associate Professor | Marketing<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6524007 elementor-widget elementor-widget-text-editor\" data-id=\"6524007\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><strong style=\"padding-right: 10px;\">Email: kanimozhi@gsb.co.in<\/strong><\/span><\/p><p><span style=\"color: #000000;\"><strong style=\"padding-right: 10px;\">Phone:<\/strong>04362-221102<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e77e97 elementor-widget elementor-widget-text-editor\" data-id=\"8e77e97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dr. S. Kanimozhi is a passionate academician and industry-aligned educator with over two decades of experience spanning higher education and corporate roles in HR, Customer Service Delivery, Franchising, and BPO operations. She holds a Ph.D. in Management from Bharathidasan Institute of Management (BIM), Trichy, with a specialization in Technology Marketing, and is a Certified Behavioral Mentoring Analyst.<\/p><p>Known for her dynamic and student-centric approach, Dr. Kanimozhi has successfully blended academic rigor with practical insights. She has published 17 research papers in reputed journals, contributed to conference proceedings and book chapters, and actively serves as a peer reviewer. Her areas of academic and research interest include technology adoption, consumer behavior, service innovation, and quality enhancement in higher education.<\/p><p>She has held various leadership roles both in academics and industry, and is a proud recipient of multiple awards for excellence in teaching and student mentoring. Dr. Kanimozhi believes in empowering students not just with knowledge, but with values, confidence, and the ability to lead with purpose in a dynamic\u00a0business\u00a0world.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-9f73064 e-flex e-con-boxed e-con e-parent\" data-id=\"9f73064\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5dae6e9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5dae6e9\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9aad97 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9aad97\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-01bdf2f\" data-id=\"01bdf2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-780fbd4 elementor-widget elementor-widget-heading\" data-id=\"780fbd4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Research articles Publication<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfa01d1 elementor-icon-list--layout-inline elementor-widget elementor-widget-edubin-icon-text\" data-id=\"cfa01d1\" data-element_type=\"widget\" data-widget_type=\"edubin-icon-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"tpc-header-list-info elementor-icon-list-items elementor-inline-items\"><li class=\"elementor-icon-list-item\" ><span class=\"tpc-header-list-icon elementor-icon-list-icon\"><i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i><\/span><span class=\"tpc-header-list-text elementor-icon-list-text\">Subikshaa, M., & Kanimozhi, S. (2025). The impact of subscription-based business models on consumer loyalty in e-commerce & retail (Amazon Prime, Flipkart Plus). International Journal of Technology & Emerging Research, 1(1), 70\u201374.<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7c369f elementor-icon-list--layout-inline elementor-widget elementor-widget-edubin-icon-text\" data-id=\"f7c369f\" data-element_type=\"widget\" data-widget_type=\"edubin-icon-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"tpc-header-list-info elementor-icon-list-items elementor-inline-items\"><li class=\"elementor-icon-list-item\" ><span class=\"tpc-header-list-icon elementor-icon-list-icon\"><i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i><\/span><span class=\"tpc-header-list-text elementor-icon-list-text\">Kanimozhi, S. et al. (2025). An empirical study on factors influencing consumer loyalty towards e-commerce. Journal of Informatics Education and Research, 5(1), 216\u2013225. ABDC C-category Journal<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c09c60 elementor-icon-list--layout-inline elementor-widget elementor-widget-edubin-icon-text\" data-id=\"6c09c60\" data-element_type=\"widget\" data-widget_type=\"edubin-icon-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"tpc-header-list-info elementor-icon-list-items elementor-inline-items\"><li class=\"elementor-icon-list-item\" ><span class=\"tpc-header-list-icon elementor-icon-list-icon\"><i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i><\/span><span class=\"tpc-header-list-text elementor-icon-list-text\">Parveen, T. M., & Kanimozhi, S. (2024). A study on WhatsApp business tools: Perspective of business users. International Journal of Advance and Applied Research, 5(8), 117\u2013120.<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccd3b8c elementor-icon-list--layout-inline elementor-widget elementor-widget-edubin-icon-text\" data-id=\"ccd3b8c\" data-element_type=\"widget\" data-widget_type=\"edubin-icon-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"tpc-header-list-info elementor-icon-list-items elementor-inline-items\"><li class=\"elementor-icon-list-item\" ><span class=\"tpc-header-list-icon elementor-icon-list-icon\"><i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i><\/span><span class=\"tpc-header-list-text elementor-icon-list-text\">Kanimozhi, S. & Hariharan, P. (2023). A study on the customer preference and purchase decision of refined oil and cold-pressed oil among households in India. Asian Journal of Management, 14(1), 1\u20139.<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22f2462 elementor-icon-list--layout-inline elementor-widget elementor-widget-edubin-icon-text\" data-id=\"22f2462\" data-element_type=\"widget\" data-widget_type=\"edubin-icon-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"tpc-header-list-info elementor-icon-list-items elementor-inline-items\"><li class=\"elementor-icon-list-item\" ><span class=\"tpc-header-list-icon elementor-icon-list-icon\"><i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i><\/span><span class=\"tpc-header-list-text elementor-icon-list-text\">Kanimozhi, S., & Selvarani, A. (2019). A study on organization citizenship behaviour in Tulya Food Products Pvt Ltd, Siruvachur, Trichy. Journal of Composition Theory, 12(9), 1366\u20131374. UGC listed Journal<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7d6300 elementor-icon-list--layout-inline elementor-widget elementor-widget-edubin-icon-text\" data-id=\"b7d6300\" data-element_type=\"widget\" data-widget_type=\"edubin-icon-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"tpc-header-list-info elementor-icon-list-items elementor-inline-items\"><li class=\"elementor-icon-list-item\" ><span class=\"tpc-header-list-icon elementor-icon-list-icon\"><i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i><\/span><span class=\"tpc-header-list-text elementor-icon-list-text\">Sundar, S., & Kanimozhi, S. (2018). Intention to adopt 4G mobile services in India: An investigation of the moderating effect of gender through the decomposed theory of planned behaviour. International Journal of Business and Management Invention, 7(2), 1\u20139.<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63ae102 elementor-icon-list--layout-inline elementor-widget elementor-widget-edubin-icon-text\" data-id=\"63ae102\" data-element_type=\"widget\" data-widget_type=\"edubin-icon-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"tpc-header-list-info elementor-icon-list-items elementor-inline-items\"><li class=\"elementor-icon-list-item\" ><span class=\"tpc-header-list-icon elementor-icon-list-icon\"><i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i><\/span><span class=\"tpc-header-list-text elementor-icon-list-text\">Kanimozhi, S. (2017). An empirical study to examine intention to adopt smartphones using technology acceptance models (TAM). International Journal of Information Technology and Computer Sciences.<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-224a4ea elementor-icon-list--layout-inline elementor-widget elementor-widget-edubin-icon-text\" data-id=\"224a4ea\" data-element_type=\"widget\" data-widget_type=\"edubin-icon-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"tpc-header-list-info elementor-icon-list-items elementor-inline-items\"><li class=\"elementor-icon-list-item\" ><span class=\"tpc-header-list-icon elementor-icon-list-icon\"><i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i><\/span><span class=\"tpc-header-list-text elementor-icon-list-text\">Kanimozhi, S. (2014). Women entrepreneurs in India: Present challenges and future prospects. International Journal of Research Instinct, 1(1), 140\u2013146.<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-09bcd38\" data-id=\"09bcd38\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-713dc06 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"713dc06\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-573760a elementor-icon-list--layout-inline elementor-widget elementor-widget-edubin-icon-text\" data-id=\"573760a\" data-element_type=\"widget\" data-widget_type=\"edubin-icon-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"tpc-header-list-info elementor-icon-list-items elementor-inline-items\"><li class=\"elementor-icon-list-item\" ><span class=\"tpc-header-list-icon elementor-icon-list-icon\"><i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i><\/span><span class=\"tpc-header-list-text elementor-icon-list-text\">Kanimozhi, S., et al. (2022). Contemporary relevance of electronic shopping: A paradigm shift among consumers with reference to buying behaviour. NeuroQuantology, 20(8), 4864\u20134877. Scopus-indexed Journal<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1620564 elementor-icon-list--layout-inline elementor-widget elementor-widget-edubin-icon-text\" data-id=\"1620564\" data-element_type=\"widget\" data-widget_type=\"edubin-icon-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"tpc-header-list-info elementor-icon-list-items elementor-inline-items\"><li class=\"elementor-icon-list-item\" ><span class=\"tpc-header-list-icon elementor-icon-list-icon\"><i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i><\/span><span class=\"tpc-header-list-text elementor-icon-list-text\">Kanimozhi, S., et al. (2020). The influence of \u2018pester power\u2019 on family buying behaviour. Alochana Chakra Journal, 9(6), 1939\u20131949. UGC listed Journal<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-970678f elementor-icon-list--layout-inline elementor-widget elementor-widget-edubin-icon-text\" data-id=\"970678f\" data-element_type=\"widget\" data-widget_type=\"edubin-icon-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"tpc-header-list-info elementor-icon-list-items elementor-inline-items\"><li class=\"elementor-icon-list-item\" ><span class=\"tpc-header-list-icon elementor-icon-list-icon\"><i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i><\/span><span class=\"tpc-header-list-text elementor-icon-list-text\">Kanimozhi, S., et al. (2020). Attitude of college teachers towards ICT adoption during the Covid-19 lockdown period. Infokara Research, 9(5), 398\u2013405. UGC listed Journal<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a797910 elementor-icon-list--layout-inline elementor-widget elementor-widget-edubin-icon-text\" data-id=\"a797910\" data-element_type=\"widget\" data-widget_type=\"edubin-icon-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"tpc-header-list-info elementor-icon-list-items elementor-inline-items\"><li class=\"elementor-icon-list-item\" ><span class=\"tpc-header-list-icon elementor-icon-list-icon\"><i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i><\/span><span class=\"tpc-header-list-text elementor-icon-list-text\">Kanimozhi, S., & Selvarani, A. (2019). Application of the decomposed theory of planned behaviour in technology adoption: A review. International Journal of Research and Analytical Reviews, 6(2), 735\u2013739. UGC listed Journal<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d5bcdb elementor-icon-list--layout-inline elementor-widget elementor-widget-edubin-icon-text\" data-id=\"7d5bcdb\" data-element_type=\"widget\" data-widget_type=\"edubin-icon-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"tpc-header-list-info elementor-icon-list-items elementor-inline-items\"><li class=\"elementor-icon-list-item\" ><span class=\"tpc-header-list-icon elementor-icon-list-icon\"><i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i><\/span><span class=\"tpc-header-list-text elementor-icon-list-text\">Sundar, S., & Kanimozhi, S. (2018). Understanding the intention to adopt 4G mobile services in India using DTPB: A PLS-SEM approach. International Journal of Research in Advent Technology, 6(7), 1689\u20131695. UGC listed Journal<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b05bafa elementor-icon-list--layout-inline elementor-widget elementor-widget-edubin-icon-text\" data-id=\"b05bafa\" data-element_type=\"widget\" data-widget_type=\"edubin-icon-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"tpc-header-list-info elementor-icon-list-items elementor-inline-items\"><li class=\"elementor-icon-list-item\" ><span class=\"tpc-header-list-icon elementor-icon-list-icon\"><i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i><\/span><span class=\"tpc-header-list-text elementor-icon-list-text\">Kanimozhi, S., & Sundar, S. (2017). Adoption of 4G mobile services in India: An explanation through decomposed theory of planned behaviour. Journal of Emerging Technologies and Innovative Research, 4(11). UGC listed Journal<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8eb34bd elementor-icon-list--layout-inline elementor-widget elementor-widget-edubin-icon-text\" data-id=\"8eb34bd\" data-element_type=\"widget\" data-widget_type=\"edubin-icon-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"tpc-header-list-info elementor-icon-list-items elementor-inline-items\"><li class=\"elementor-icon-list-item\" ><span class=\"tpc-header-list-icon elementor-icon-list-icon\"><i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i><\/span><span class=\"tpc-header-list-text elementor-icon-list-text\">Kanimozhi, S. (2016). The impact of WhatsApp usage on academic performance among undergraduate business administration students in Trichy. Primax International Journal of Commerce and Management Research, 49\u201352.<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40da66d elementor-icon-list--layout-inline elementor-widget elementor-widget-edubin-icon-text\" data-id=\"40da66d\" data-element_type=\"widget\" data-widget_type=\"edubin-icon-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"tpc-header-list-info elementor-icon-list-items elementor-inline-items\"><li class=\"elementor-icon-list-item\" ><span class=\"tpc-header-list-icon elementor-icon-list-icon\"><i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i><\/span><span class=\"tpc-header-list-text elementor-icon-list-text\">Kanimozhi, S. (2014). A study on the effects of customer service strategies on customer retention in the telecom industry: A case of Aircel Limited. International Journal of Research Instinct, 1(1), 134\u2013139.<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-41b9d87 e-flex e-con-boxed e-con e-parent\" data-id=\"41b9d87\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1649cba elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1649cba\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45addaf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45addaf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3b1b998\" data-id=\"3b1b998\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee1c9d2 elementor-widget elementor-widget-heading\" data-id=\"ee1c9d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">BOOK CHAPTER PUBLICATIONS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fda2405 elementor-icon-list--layout-inline elementor-widget elementor-widget-edubin-icon-text\" data-id=\"fda2405\" data-element_type=\"widget\" data-widget_type=\"edubin-icon-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"tpc-header-list-info elementor-icon-list-items elementor-inline-items\"><li class=\"elementor-icon-list-item\" ><span class=\"tpc-header-list-icon elementor-icon-list-icon\"><i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i><\/span><span class=\"tpc-header-list-text elementor-icon-list-text\">Kanimozhi, S. (2025). Enhancing online product recommendations through AI-based insights. In Enhancing Online Product Recommendations through AI-Based Insights. IGI Global Scopus-Indexed Book Chapter.<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd4377d elementor-icon-list--layout-inline elementor-widget elementor-widget-edubin-icon-text\" data-id=\"fd4377d\" data-element_type=\"widget\" data-widget_type=\"edubin-icon-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"tpc-header-list-info elementor-icon-list-items elementor-inline-items\"><li class=\"elementor-icon-list-item\" ><span class=\"tpc-header-list-icon elementor-icon-list-icon\"><i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i><\/span><span class=\"tpc-header-list-text elementor-icon-list-text\">Kanimozhi, S. et al. (2024). Strategic management in turbulent times: Lessons from successful companies. In Multidisciplinary Research in Management and Technology. Pp. 67-75. Weser Books, Germany. International Edited Volume - Book Chapter<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bc0c8e8\" data-id=\"bc0c8e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afd0550 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"afd0550\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e840c3f elementor-icon-list--layout-inline elementor-widget elementor-widget-edubin-icon-text\" data-id=\"e840c3f\" data-element_type=\"widget\" data-widget_type=\"edubin-icon-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"tpc-header-list-info elementor-icon-list-items elementor-inline-items\"><li class=\"elementor-icon-list-item\" ><span class=\"tpc-header-list-icon elementor-icon-list-icon\"><i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i><\/span><span class=\"tpc-header-list-text elementor-icon-list-text\">Kanimozhi, S. (2022). Intention to adopt UPI mode of payment by unorganised retailers in Trichy city. In Emerging Trends and Innovations in Business, Commerce and Management for Sustainable Entrepreneurship, pp. 339-345. Book Chapter<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-505d5c2 elementor-icon-list--layout-inline elementor-widget elementor-widget-edubin-icon-text\" data-id=\"505d5c2\" data-element_type=\"widget\" data-widget_type=\"edubin-icon-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"tpc-header-list-info elementor-icon-list-items elementor-inline-items\"><li class=\"elementor-icon-list-item\" ><span class=\"tpc-header-list-icon elementor-icon-list-icon\"><i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i><\/span><span class=\"tpc-header-list-text elementor-icon-list-text\">Kanimozhi, S. (2013). Measurement of service quality dimensions in telecom industry: A case study of Aircel in Trichy zone. In Marketing Strategies for the 21st Century. Book Chapter<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-651ccd5 e-flex e-con-boxed e-con e-parent\" data-id=\"651ccd5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10bf054 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"10bf054\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-517f874 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"517f874\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3d9b2fb\" data-id=\"3d9b2fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5441507 elementor-widget elementor-widget-heading\" data-id=\"5441507\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">PEER REVIEWER & EDITORIAL BOARD MEMBER<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-314040b elementor-icon-list--layout-inline elementor-widget elementor-widget-edubin-icon-text\" data-id=\"314040b\" data-element_type=\"widget\" data-widget_type=\"edubin-icon-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"tpc-header-list-info elementor-icon-list-items elementor-inline-items\"><li class=\"elementor-icon-list-item\" ><span class=\"tpc-header-list-icon elementor-icon-list-icon\"><i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i><\/span><span class=\"tpc-header-list-text elementor-icon-list-text\">Reviewed the book chapter published in the book Contemporary Research in Business, Management and Economics on 23.05.2024, authorized by BP International (Certificate No.: BPI\/PR\/Cert\/6978E\/DRS).<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61023c0 elementor-icon-list--layout-inline elementor-widget elementor-widget-edubin-icon-text\" data-id=\"61023c0\" data-element_type=\"widget\" data-widget_type=\"edubin-icon-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"tpc-header-list-info elementor-icon-list-items elementor-inline-items\"><li class=\"elementor-icon-list-item\" ><span class=\"tpc-header-list-icon elementor-icon-list-icon\"><i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i><\/span><span class=\"tpc-header-list-text elementor-icon-list-text\">Reviewer of Asian Journal of Economics, Business and Accounting, Asian Journal of Agricultural Extension, Economics & Sociology, Journal of Energy Research and Reviews and GSB Insight: Journal of Business and Research.<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3c3be6d\" data-id=\"3c3be6d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f0fb44 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7f0fb44\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8893b19 elementor-icon-list--layout-inline elementor-widget elementor-widget-edubin-icon-text\" data-id=\"8893b19\" data-element_type=\"widget\" data-widget_type=\"edubin-icon-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"tpc-header-list-info elementor-icon-list-items elementor-inline-items\"><li class=\"elementor-icon-list-item\" ><span class=\"tpc-header-list-icon elementor-icon-list-icon\"><i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i><\/span><span class=\"tpc-header-list-text elementor-icon-list-text\">Co-Editor of the Edited Book Volume - Emerging Trends and Advances in Multidisciplinary Research and Innovation.<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52c9854 elementor-icon-list--layout-inline elementor-widget elementor-widget-edubin-icon-text\" data-id=\"52c9854\" data-element_type=\"widget\" data-widget_type=\"edubin-icon-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"tpc-header-list-info elementor-icon-list-items elementor-inline-items\"><li class=\"elementor-icon-list-item\" ><span class=\"tpc-header-list-icon elementor-icon-list-icon\"><i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i><\/span><span class=\"tpc-header-list-text elementor-icon-list-text\">Editorial Board Member in GSB Insight: Journal of Business and Research<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-63c4539 e-flex e-con-boxed e-con e-parent\" data-id=\"63c4539\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b51f96 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6b51f96\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f733519 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f733519\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-917fc6f\" data-id=\"917fc6f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a38f778 elementor-widget elementor-widget-heading\" data-id=\"a38f778\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">PATENTS REGISTERED<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d6a7ab elementor-icon-list--layout-inline elementor-widget elementor-widget-edubin-icon-text\" data-id=\"6d6a7ab\" data-element_type=\"widget\" data-widget_type=\"edubin-icon-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"tpc-header-list-info elementor-icon-list-items elementor-inline-items\"><li class=\"elementor-icon-list-item\" ><span class=\"tpc-header-list-icon elementor-icon-list-icon\"><i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i><\/span><span class=\"tpc-header-list-text elementor-icon-list-text\">Registered an Indian Patent for the invention titled \u201cAdaptive E-Learning System for Leadership and Organizational Behavior Training\u201d (2025).<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dr. S. Kanimozhi Associate Professor | Marketing Email: kanimozhi@gsb.co.in Phone:04362-221102 Dr. S. Kanimozhi is a passionate academician and industry-aligned educator with over two decades of experience spanning higher education and corporate roles in HR, Customer Service Delivery, Franchising, and BPO operations. She holds a Ph.D. in Management from Bharathidasan Institute of Management (BIM), Trichy, with&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13022","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/gsb.ac.in\/home2\/wp-json\/wp\/v2\/pages\/13022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gsb.ac.in\/home2\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/gsb.ac.in\/home2\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/gsb.ac.in\/home2\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gsb.ac.in\/home2\/wp-json\/wp\/v2\/comments?post=13022"}],"version-history":[{"count":26,"href":"https:\/\/gsb.ac.in\/home2\/wp-json\/wp\/v2\/pages\/13022\/revisions"}],"predecessor-version":[{"id":17306,"href":"https:\/\/gsb.ac.in\/home2\/wp-json\/wp\/v2\/pages\/13022\/revisions\/17306"}],"wp:attachment":[{"href":"https:\/\/gsb.ac.in\/home2\/wp-json\/wp\/v2\/media?parent=13022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}