{"id":8668,"date":"2023-11-01T11:29:01","date_gmt":"2023-11-01T11:29:01","guid":{"rendered":"https:\/\/gsb.ac.in\/new\/?page_id=8668"},"modified":"2025-07-14T17:38:53","modified_gmt":"2025-07-14T12:08:53","slug":"dr-s-christina-sheela","status":"publish","type":"page","link":"https:\/\/gsb.ac.in\/home2\/dr-s-christina-sheela\/","title":{"rendered":"Dr. S. Christina Sheela"},"content":{"rendered":"\t\t
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Dr. S. Christina Sheela<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Associate Professor | Finance & Accounting<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Email:<\/strong>christina.sheela@gsb.co.in<\/span><\/p>

Phone:<\/strong>04362-221102<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Dr. S. Christina Sheela is a highly accomplished academician and finance expert with over 23 years of professional experience\u201418 years in academia and 5 years in industry. Her industry experience as a Finance Manager adds practical depth to her academic instruction.<\/p>

She holds a Ph.D. in Management from Anna University and has authored over 20 research publications in SCOPUS\/Web of Science\/Peer reviewed indexed journals. Her areas of expertise include Accounting, Financial Management, Digital Finance, Banking & Insurance and Financial Services. She has also published book chapters with leading publishers such as Springer, IGI Global, and Bentham Science, and holds a patent on education innovation. She has authored one textbook titled \u201cLogistics and Supply Management\u201d<\/em>.<\/p>

Her academic influence extends beyond teaching and research. She has served as a reviewer for international journals such as SAGE Open<\/em> and the Journal of Economics, Management and Trade<\/em>, and has been an editor for volumes on management research. She is also actively involved in Ph.D. doctoral committees, Board of Studies, and academic evaluation panels under prestigious universities like Bharathiyar University, Bharathidasan University and Anna University.<\/p>

She has received multiple accolades, including the Best Faculty Award (2016) from the Indian Academic Researchers Association and the Best Women Achiever Award (2012). She is a lifetime member of ISTE. Beyond academics, she has played a vital role as a coordinator for finance club and organizing workshop on the title \u201cFinancial statement analysis & Reporting\u201d.<\/p>

With a strong commitment to academic excellence, Dr. Sheela continues to inspire future leaders through innovation, research, and community engagement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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Research articles Publication<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • <\/i><\/span>\u201cA Bibliometric Analysis on Green Recruitment and Selection (GRS)\u201d in 3rd World Conference on Information Systems for Business Management (ISBM 2024), Bangkok Thailand on 12 - 13, September 2024. SCOPUS Indexed. Published in Lecture Notes in Networks and Systems (LNNS), vol 1253, Pages 67-77. Springer, Singapore. https:\/\/doi.org\/10.1007\/978-981-96-1741-8_7 (Scopus Indexed)<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    • <\/i><\/span>\u201cThe Influence of Digital Financial Literacy on Working Professionals' Financial Behaviour in Tamil Nadu- A Descriptive Study\u201d GSB Insight: Journal of Business and Research, Nov 09, 2024, Volume - 1 Issue - 1 (2024), ISSN: 3049-0782, DOI: https:\/\/doi.org\/10.63141\/gijbrV1N1-2024ID14. <\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      • <\/i><\/span>\u201cAn Analysis of Critical Processes and Employee Challenges at Velmurugan Heavy Engineering Industries (VHEI) Private Limited, Thanjavur\u201d, in International Journal for Research in Applied Science & Engineering Technology (IJRASET), ISSN: 2321-9653; IC Value: 45.98; SJ Impact Factor: 7.538, Volume 12 Issue X Oct 2024, Page No. : 366-374, Available at www.ijraset.com. https:\/\/doi.org\/10.22214\/ijraset.2024.64431<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        • <\/i><\/span>\u201cA Fundamental Study of Psychological behavior of customer psychology applicable to financial and human resources management \u2013 An Analytical Approach\u201d in Library Progress International, Vol 44, No.3, July-December 2024; Pp 24334-24374. https:\/\/doi.org\/10.48165\/bapas.2024.44.2.1<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          • <\/i><\/span>\u201cMachine Learning-Based Real-Time Fraud Detection in Financial Transactions\u201d Proceedings - 3rd International Conference on Advances in Computing, Communication and Applied Informatics, (ACCAI), 2024, ISSN: 979- 8- 3503- 8944- 9\/ 24; DOI: 10.1109\/ ACCAI61061.2024.10602350 (Scopus Indexed)<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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            • <\/i><\/span>\u201cA Study on Variables (Like Finance (F), Social (S), Geography (G)) To Finding Out Financing Possibilities at Family-Setting of Individual Household, Leading to FSG Model with Several Civil Infrastructural Improvements\u201d authored by S. Christina Sheela, S Sriranjani Mokshagundam, Jalaja Enamala, Rajani H Pillai, S. Malini, Prasanta Biswas, published in CAHIERS MAGELLANES-NS, Volume 06, Issue 2, 2024, ISSN:1624-1940, DOI 10.6084\/m9.figshare.26310208, http:\/\/magellanes.com\/<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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              • <\/i><\/span>\"A Theoretical Study Of Promotion Positivity (Promotion Based Selling) With Respect To An Interaction Effect On Sales, Useful For General Business Management\" authored by \"Rajani H Pillai; S. Christina Sheela; Jalaja Enamala; Malini; S Sriranjani Mokshagundam; Prasanta Biswas\" published in \u201cINTERNATIONAL JOURNAL OF MANAGEMENT (IJM)\u201d, Volume 15, Issue 4, July-August 2024, pp. 65-78; ISSN Print: 0976-6502 and ISSN Online: 0976-6510; Impact Factor (2024): 13.89 (Based on Google Scholar Citation) https:\/\/doi.org\/10.5281\/zenodo.13121092<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                • <\/i><\/span>\"A Theoretical Study To Determine (Inter-) Dependency Of Variables, Functioning To Promotion And Sales In Business\" authored by \"S Malini ; Rajani H Pillai ; Jalaja Enamala ; S Sriranjani, Mokshagundam ; S. Christina Sheela ; Prasanta Biswas \" published in \u201cINTERNATIONAL JOURNAL OF MANAGEMENT (IJM), Volume 15, Issue 4, July-August 2024, pp. 41-64; ISSN Print: 0976-6502 and ISSN Online: 0976-6510;\" Article Id - IJM_15_04_004 Date of Publication - 26 July 2024. Impact Factor (2024): 13.89 (Based on Google Scholar Citation) DOI: https:\/\/doi.org\/10.5281\/zenodo.13120110<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                  • <\/i><\/span>Dr.S.Christina Sheela., Ph.D, Dr. S.P.S.Aruldoss, Ph.D, Dr.M.Chithra, Ph.D, M.N. Mohammed Thajudeen, \"Financial Literacy Among College Students in Tamil Nadu \u2013 A Systematic Literature Review\", IJRAR - International Journal of Research and Analytical Reviews (IJRAR), E-ISSN 2348-1269, P- ISSN 2349-5138, Volume.10, Issue 2, Page No pp.623-631, May 2023. Available at : http:\/\/www.ijrar.org\/papers\/IJRAR23B2354 http:\/\/doi.one\/10.1729\/Journal.34051<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                    • <\/i><\/span>Christina Sheela S, SPS. Aruldoss, Jenifer Infanta S (2022), \u201cImpact of Information Technology(IT) in Indian Banking Sector\u201d, POSITIF JOURNAL, Vol 22, Issue 8, Aug 2022, Pg. ISSN 0048-4911 (UGC List Journal), Scientific Journal Impact Factor \u2013 5.1 https:\/\/positifreview.com https:\/\/doi.org\/10.37896\/psj30.8\/1322<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                      • <\/i><\/span>Christina Sheela S, AjithKumar, Hariharan (2022), \u201cThe Effect of Intended Nationally Determined Contributions (NDCs) on Indian Economy And Shaping Indian Economic Policies for Net Zero Carbon Emission\u201d, Journal of Emerging Technologies and Innovative Research (JETIR), May 2022, Volume 9, Issue 5, Pg.801-808. ISSN 2349-5162 http:\/\/doi.one\/10.1729\/Journal.30327 (UGC Listed) https:\/\/www.jetir.org\/view?paper=JETIR2205798<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                        • <\/i><\/span>Christina Sheela S, SPS. Aruldoss, Jenifer Infanta S, Illakya US (2022), \u201cDigitalisation in India: Trends & Challenges\u201d, Journal of Positive School Psychology, Vol. 6, No. 4, Pg.5852 \u2013 5860, 2022. ISSN 2717-7564 <\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                          • <\/i><\/span>Christina Sheela S, Karthikeyan K (2014), \u201cFinancial Performance of Pharmaceutical Industry in India\u201d, European Journal of Economics, Finance and Administrative Sciences, Vol. No.53, PP 114-123, June 2014. ISSN: 1450-2275 (Anna University Annexure) Impact Factor Journal 0.78<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                            • <\/i><\/span>Christina Sheela S, Suriyamurthy (2012), \u201cEntrepreneurship & Innovation\u201d, Prabandhan:Indian Journal of Management, Vol.II, No3, Issue 3, PP 34-39. ISSN 0975-2854 (Scopus Listed Journal) Index Copernicus Value (2015) = 7.96 <\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                              • <\/i><\/span>Christina Sheela S, Karthikeyan K (2012), \u201cFinancial Performance of Pharmaceutical Industry in India using Du Pont Analysis\u201d, European Journal of Business and Management Vol 4, No 14, PP 84-91, Aug 2012. ISSN: 1450-2275 Impact Factor Journal 7.17 https:\/\/doi.org\/10.7176\/EJBM <\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                                • <\/i><\/span>Suryamurthy, Christina Sheela S (2012), \u201cThe Success Path of Infosys Technologies\u201d, Economic Challenger, No 11, No 42, PP 57-60. <\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                                  • <\/i><\/span>Christina Sheela S, Karthikeyan K (2012), \u201cFinancial Performance of Pharmaceutical Industry in India using Du Pont Analysis\u201d, Vol 1, No 1 PP 54-61, 2012. ISSN 2278 8425<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                                    • <\/i><\/span>Christina Sheela S, Karthikeyan K (2012), \u201cMeasuring Fin. Performance using EVA & MVA in Indian Pharmaceutical Industry\u201d, Asia Pacific Journal of Research in Business Management, Vol 3, No 9, 2012. ISSN 2229-4104<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                                      • <\/i><\/span>Christina Sheela S, (2012), \u201cA Study of Financial Performance of Wheels India Ltd\u201d, Interdisciplinary Journal of Contemporary Research in Business, Vol.2, No.10, PP 231-239, 2012. ISSN 2073-7122<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                                        • <\/i><\/span>Christina Sheela S, (2011), \u201cA Study of Financial Strength \u2013 A Study of Redington India Ltd\u201d, Interdisciplinary Journal of Research in Commerce, Economics and Management, Vol 1, No 8, PP 85-90, 2011. ISSN 2231-1009<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                                          • <\/i><\/span>Dinesh Babu, Christina Sheela S, (2011), \u201cA Study of Financial Strength \u2013 A Study of Redington India Ltd\u201d, International Journal of Business in Management Economics and Information Technology, Vol 2, No 1, PP 41-48, 2011. ISSN 0975-296X <\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                                            • <\/i><\/span>Suryamurthy, Christina Sheela S, (2009), \u201cGlobalisation-Challenges Faced by Women Entrepreneurs\u201d, Prabandhan: Indian Journal of Management, Vol 2, Issue 3, PP 1-8, 2009. ISSN 0975-2854, http:\/\/dx.doi.org\/10.17010\/pijom\/2009\/v2i3\/60929<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
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                                              BOOK PUBLICATIONS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                                              • <\/i><\/span> Logistics and Supply Management, Edition: I ISBN: 978-93-6163-144-3 , Month &Year: January 2024 , Publisher: Shanlax Pulications<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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                                                BOOK CHAPTER PUBLICATION <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                                                • <\/i><\/span> \u201cReinventing Technological Innovations with Artificial Intelligence\u201d \u2013 Bentham Science Publishers. Author(s): S. Christina Sheela* S.P.S. Arul Doss and V. Selvalakshmi, Chapter 15: \u201cPerspectives on Augmented and Virtual Reality (AVR) in Education: Current Technologies and the Potential for Education\u201d, Pp: 48-69 (22), DOI: 10.2174\/9789815165791123010007 ISBN: 9789815165791<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                                                  • <\/i><\/span>Data-Driven Decision Making for Long-Term Business Success Chapter 27: \"Impact Intangible Capital, Organisational Culture, Innovative Capabilities on Organisational Performing Indian IT Industry,\" Ch027; Pp: 15; Release: Dec, 2023; DOI: 10.4018\/979-8-3693-2193-5; ISBN13: 9798369321935; Indexed: SCOPUS; Publisher: IGI Global<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                                                    • <\/i><\/span>Powering Industry 5.0 and Sustainable Development Through Innovation Chapter 19: Strategic Implementation of Big Data Analytics for Industry 5.0's Sustainable Expansion, Pages: 276-291, Release: May, 2024; DOI: 10.4018\/979-8-3693-3550-5; ISBN: 9798369335505; Indexed: SCOPUS; Publisher: IGI Global<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                                                      • <\/i><\/span>Concepts and Applications of Brain-Computer Interfaces Chapter 12: Innovative Financial Services Enabled by Brain-Computer Interface Technology Pages 211-226; Release: May, 2025; DOI: 10.4018\/979-8-3693-7427-6; ISBN: 9798369374276; Indexed: SCOPUS; Publisher: IGI Global<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                                                        • <\/i><\/span>Effects of Digitalization and Circular Economy on Sustainable Policy and Climate Change Prevention, Chapter 06: Digitalization and Circular Economy: Pioneering Sustainable Policies for Climate Change Mitigation and 2030 Sustainable Development Goals, Pages: 151-180; Release: July, 2025; DOI: DOI: 10.4018\/979-8-3693-9909-5; ISBN: 9798369399095; Indexed: SCOPUS; Publisher: IGI Global<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
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                                                          AWARD RECEIVED<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                                                          • <\/i><\/span>Indian Academic Researchers Association, Tiruchirappalli (IARA AWARD \u2013 2016) presented Best Faculty Award on 21st May 2016 at Bharathidasan University, Tiruchirappalli, Tamil Nadu in recognition and appreciation for outstanding contribution.<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                                                            • <\/i><\/span>Received Gold Medal and award for Best Women Achiever 2012 award on 08-04-2012 from Trichy Mayer Mrs. A. Jaya. Conducted by Ruthara Shanthi Yoga Allayum, President Dr. M.R. Ashoken and Guruji R.P. Krishnan. <\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
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                                                              PATENTS REGISTERED<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                                                              • <\/i><\/span>Impact of Innovative Center in Education towards the Development of Country
                                                                Date of Publication: The Patent Office Journal No. 35\/2023 Dated 01\/09\/2023<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
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                                                                ACTED AS REVIEWER<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                                                                • <\/i><\/span>Journal of Economics, Management and Trade<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                                                                  • <\/i><\/span>Asian Journal of Economics, Business and Accounting <\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                                                                    • <\/i><\/span>B P International<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                                                                      • <\/i><\/span>South Asian Journal of Social Studies and Economics<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                                                                        • <\/i><\/span>Exploring Determinants of Job Satisfaction Among Restaurant Employees from Review Data using Mixed Method Research<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                                                                          • <\/i><\/span>Asian Journal of Probability and Statistics<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
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                                                                            \n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                                                                            Dr. S. Christina Sheela Associate Professor | Finance & Accounting Email:christina.sheela@gsb.co.in Phone:04362-221102 Dr. S. Christina Sheela is a highly accomplished academician and finance expert with over 23 years of professional experience\u201418 years in academia and 5 years in industry. Her industry experience as a Finance Manager adds practical depth to her academic instruction. She holds…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8668","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/gsb.ac.in\/home2\/wp-json\/wp\/v2\/pages\/8668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gsb.ac.in\/home2\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/gsb.ac.in\/home2\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/gsb.ac.in\/home2\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gsb.ac.in\/home2\/wp-json\/wp\/v2\/comments?post=8668"}],"version-history":[{"count":55,"href":"https:\/\/gsb.ac.in\/home2\/wp-json\/wp\/v2\/pages\/8668\/revisions"}],"predecessor-version":[{"id":17277,"href":"https:\/\/gsb.ac.in\/home2\/wp-json\/wp\/v2\/pages\/8668\/revisions\/17277"}],"wp:attachment":[{"href":"https:\/\/gsb.ac.in\/home2\/wp-json\/wp\/v2\/media?parent=8668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}