Dr.B. Issac Johny

Dr.B. Issac Johny

Associate Professor | Marketing

Email:issacjohny@gsb.co.in

Phone:04362-221102

Dr. Issac Johny is an accomplished academic and Associate Professor in Marketing at Gnanam School of Business, Thanjavur. With a Ph.D. in Marketing, his expertise lies in the areas of Consumer Behavior and Marketing Research. His academic journey reflects a strong commitment to teaching excellence, empirical research, and mentoring the next generation of management professionals.

An academician by choice, Dr. Johny is known for his student-centric teaching approach, which seamlessly integrates theoretical foundations with real-world applications—nurturing critical thinking, creativity, and effective decision-making among his students.

He firmly believes in values-driven leadership and holistic development, grounding his work in both wisdom and strategic insight. With over 20 years of experience in industry and academia, he has held diverse roles in Business Development, Consulting, Training, and Placement Management.

Subjects Handled

  • Statistics
  • Research Methods
  • Total Quality Management
  • Data Analytics

Research Area

  • Cyber Psychology
  • Consumer Psychology
  • Consumption Experience

Selected Publications

  • Rajadurai, I. J., Sivakumar, V. J., Balakrishnan, J., & Arul Doss, S. (2021). Exploring the role of experience intensification autobiographical memory and nostalgia in the relationship between experience and behavioural intention. Annals of Leisure Research, 26(1), 162–182.
  • Manickam, C., Issac Johny, R. B., & Viswanathan, H. (2025). From focus to flourish: harnessing promotion focus and polychronicity in business. Kybernetes.
  • Sivakumar, V. J., & Rajadurai, B. I. J. (2021). Exploring the role of experience, experience intensification on autobiographical memory and nostalgia and behavioural intention-a theory driven approach. International Journal of Business Excellence, 25(2), 162-177.

Education

  • Ph.D- National Institute of Technology, Tiruchirappalli