Dr. V. Moovendhan

Dr. V. Moovendhan

Professor, Dean Academics

 

Email: Moovendhan@gsb.co.in

Phone:04362-221102

Dr. V. Moovendhan is an industry professional turned academician with a wealth of experience in both industry and academia. He is a Doctoral Fellow of the Indian Institute of Management Indore, specializing in Strategic Management. He also holds an M.Tech in Information Systems and Management from the International School of Information Management (ISiM), University of Mysore, Manasagangotri Campus, Mysore, and a PGDBM from Jagan Institute of Management Studies (JIMS), New Delhi.

In the past, he has taught at VIT School of Business, Vellore, and IFIM (JAGSOM), Bangalore. A seasoned researcher, he has published over 19 research articles in reputed peer-reviewed journals. His teaching interests include Strategic Management, Research Methodology, Entrepreneurship, and Business Analytics. His research interests lie in the areas of Organizational Theory, Branding, and the application of Machine Learning in Finance and Healthcare. A certified CISIM trainer and a visiting professor to IIFT-Kakinada.

Research articles Publication

  • S Basu & V. Moovendhan. (2017). Were Public Sector Banks victimized through AQR? Economic & Political Weekly. LII (12),99-105 (Scopus) ABDC ‘B’
  • Balwani & Moovendhan V, et al, (2017). Impact of consumer sentiment index on equity market index: A study on Indian stock market. International Journal of Economic Research. Vol: 14 (15) Part 4, 85-91. (Scopus)
  • Moovendhan & Satish R (2019). Consumer’s Risk Relieving Strategy towards Branded Food Outbreak: The case of Maggie Noodle’s in India. International Journal of Indian Culture and Business Management. Vol: 18(4), 405-419 (Thomson Reuters-ESIC)
  • A M Sakkthivel & Moovendhan V (2020) Investigating the relationship between age and smart phone usage patterns: evidences from Indian smart phone users, International Journal of Business Excellence. 21(3), 394-409 (Scopus)
  • Balwani & Moovendhan V, et al, (2017). Impact of consumer sentiment index on equity market index: A study on Indian stock market. International Journal of Economic Research. Vol: 14 (15) Part 4, 85-91. (Scopus)
  • Moovendhan, V., Kumar, S., Angadi, S., & Dass, D. (2020). Will the Indian herbal toothpaste marketers survive against multinational FMCG companies? International Journal of Public Sector Performance Management, 6(6), 793-805. (SCOPUS)
  • Narsimha, A., Moovendhan, V., & Manoharan, M. (2021). Is Instagram an effective brand conversation platform? A study among young Instagram users in India. International Journal of Indian Culture and Business Management, 22(1), 53-65. (Thomson Reuters-ESIC)
  • Moovendhan V, Githa Heggde, Shatakshi Agarwal, Moyukh Mukherjee .(2022), Improving the Route Effectiveness of the Intercity Bus Operators by Co-optation: A Data Envelopment Analysis, International Journal of Public Sector Performance Management, 9(3),273-283 ( SCOPUS)
  • Sakkthivel Annamalai Manickam, Moovendhan V , Examining the Mediation Effect of Exogenous Variables over Brand Switching Behavior: Evidences from Indian Women Consumers. International Journal of Business Excellence 31 (4), 500-520 (SCOPUS)
  • Kundu, G. K., Moovendhan,. V., & Wankhade, N. G. (2023). Modeling the enablers of AACSB implementation in business schools: ISM-Fuzzy MICMAC analysis. Journal of Applied Research in Higher Education. (SCOPUS & Web of Science)
  • Sakkthivel Annamalai Manickam, Gouher Ahmed, Moovendhan V, Ramu N, A Cross-sectional Study of Mall Shopping Behavior of Women Consumers in United Arab Emirates and India: An Empirical Study. International Journal of Business Excellence, (2025), 36, 225-249
  • M Dugar, TD Humnekar, V Moovendhan ( 2024) Analyzing Pre-and Post-Pandemic Housing Market Trends in India: A Quasi-Experimental Approach Using ITS and Panel Data Analysis. International Real Estate Review 27 (3) ( ABDC C, SCOPUS)
  • J Padmanabhan, V Agrawal, V Moovendhan (2024) Unlocking subsidiary performance: exploring the impact of subsidiary TMT composition, PCN tenure and subsidiary age South Asian Journal of Business Studies 13 (4), 603-615 ( ABC C, SCOPUS)
  • Moovendhan V, GK Kundu, P Gaur, GM Sharma ( 2024) Analyzing the impact of service quality on public transport performance: A panel data analysis with an online recommendation system , European Transport-Trasporti Europei , 96(1) ( ABDC C, SCOPUS)
  • M Chandrasekhar S, Moovendhan V System and Method to Provide Information Pertaining To Credit Rating Transitions Of One Or More Corporate In Real-Time/Near Real Time IN Patent App. 201,741,040,316 ( Granted from IPO)